For eons the entire world was organic, the age of pesticides and plastics is a blip, terrible as it is, before we use our technologies to return to clean food.
Living clean, giving back to nature... it feels sweet. The organic movement is all about that. We preserve genetic variation, take great care of the natural environment and get impressive harvests that keep everyone fed. In that, we do divine work, we really do. Farmers are the real rock stars, right?
The orchard at the end of the lane is nothing like the big commercial operations. The old boy who lives there plants only heirloom varieties. Their skins are works of art, perfect blends of red, green and yellow in patterns my hand could never paint. But better than that, they aren't shiny. Their sizes are as uneven as beach pebbles and you can't predict the flavour unless you know the variety. They have brown spots and the occasional worm – they're real apples. They don't shine since they aren't coated with wax, and in their dullness I feel safe enough to take a bite. No chemicals, no trucking between states, just fruit right off the tree.
We wanted good organic food for everyone, everywhere! That's why we started this! We've got the best cold-chain tech too!