Reason died so long ago that most are zombie to some degree or other, all seeking "brains to consume" - hence social media. The hordes are whores for ideas and have no capacity to make sense of them. They will support nonsense with as much force as sense. They will ask for explanations they have no capacity to comprehend... and then blame you, ridicule you, set others against you... unless you become the horde master. It's a long shot, but you are actually their only hope. Will you come in? Will you put your fucking suit on or not? We're waiting.
The hoards are hive minded and more than able to sting you to death, so either they take you as leader or you vanish.
You are the good Goliath, the giant who is supposed to win, but those ants will have thier slingshots because their lore has taught them that the meek are always right even when they are greedy and self serving. Be friendly when you can. Create goodness where you can. But if those little buggers start biting then for heaven's sake squish them. It's all you can do when the hoards start roaming.